Friday, March 27, 2009

Is the Apple tax worth paying?

I know you like your TV. Maybe it’s plasma, or has surround-sound; maybe it makes the helm of the Starship Enterprise look like a cereal box with lights painted on. If you had to buy it again, you would. No question.

What if, though, I took your TV, painted it white, stuck a picture of an apple on the back, and then upped the price by 500 bucks. Would you buy it now?

Steve Ballmer (right), Microsoft CEO, took a lot of flak last week for suggesting Apple practice just this kind of fleecing of its customers. Ballmer, from an unbiased perspective of course, claims Mac users are mugs.

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