Sunday, September 14, 2008

Accounting Firm Launches New Website for Students and Job Seekers

Aronson & Company (A&C), a nationally-ranked top 50 accounting and consulting firm, recently announced the launch of its TeamAronson.com website geared toward college accounting and finance majors entering the job market. The site, which was designed in support of the firm's recruiting efforts, is part of an initiative to help reinforce their employer brand and put a recognizable face on their on-campus recruiting program. Furthermore, the firm intends to develop the site as a resource for prospective and current accounting professionals, by giving them direct and immediate electronic access to industry information. The company expects to add a blog function to the site shortly, which will open a direct line of communication between recruiters, college students and job seekers.

As part of this initiative, A&C is giving away a Dorm Room Super Bowl Party grand prize. In addition to the prize entry form, the site features information about the company, press releases and other news, useful links about the accounting industry, and even profiles for their recruiters, giving job seekers direct access to the staff and humanizing what can be a daunting process for many college students.

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